In a bold departure from its legacy of heavy, big-displacement cruisers, Harley‑Davidson has unleashed a game-changer in the Indian two-wheeler market. The Harley‑Davidson X440, a sleek 440 cc roadster born of a collaboration with Hero MotoCorp, is redefining the brand’s image with its accessible price point, agile performance, and Cadillac-level swagger.
A Fresh Chapter: Iconic Meets Affordable
Unveiled on July 3, 2023, the X440 marks the first motorcycle developed jointly by Harley‑Davidson and Hero MotoCorp, built in India and aimed squarely at expanding the brand’s accessibility.
Pricing That Turns Heads
With the Denim (base) variant starting at ₹2.29 lakh (ex-showroom), the Vivid (mid) at ₹2.49 lakh, and the Pinnacle or S (top) at ₹2.69 lakh, the X440 entered the market as the most affordable Harley‑Davidson in India.
Powertrain and Riding Dynamics
Under its teardrop fuel tank beats a 440 cc oil‑cooled, single-cylinder engine delivering 27 bhp at 6,000 rpm and 38 Nm torque at 4,000 rpm. The engine offers a smooth ride, aided by a 6-speed gearbox and a slip-and-assist clutch for better control. The steel trellis frame, USD front fork, and preload-adjustable twin rear shocks provide stable handling in both city and highway conditions.
Safety and Convenience Features
Safety isn’t compromised—dual-disc brakes with dual-channel ABS ensure confident stopping power. For added convenience, the top-spec S variant includes Bluetooth-enabled TFT console, offering turn-by-turn navigation, call/SMS alerts, and real-time trip info.
Retro Design, Modern Appeal
With its square-ish chiseled fuel tank, round LED headlight with signature DRL, flat handlebar, and chunky MRF tires wrapped around alloy or spokes (depending on variant), the X440 fuses retro charm with contemporary flair.
Variants at a Glance
| Variant | Highlights |
|---|---|
| Denim (Base) | Spoke wheels, no connectivity features |
| Vivid (Mid) | Alloy wheels, tubeless tyres, styling upgrades |
| S (Pinnacle) | Diamond-cut alloy wheels, Bluetooth TFT, navigation |
Competitors and Market Positioning
The X440 enters a fiercely competitive mid-capacity segment, pitting itself against the Royal Enfield Classic 350, Honda H’ness CB350, Benelli Imperiale, and Triumph Speed 400. However, its combination of brand equity, modern features, and pricing gives it a unique edge.
Strategic Impact: A Smaller Bike, Big Ambitions
Globally, Harley-Davidson has been shifting strategy toward lighter, more affordable models to broaden its appeal, especially after less-than-stellar sales in 2024. The X440 exemplifies this direction, joining the company’s plans in markets like India, China, and Australia. Meanwhile, Harley is already eyeing a new entry-level model called the Sprint, slated for debut publicly in Fall 2025 and launch in 2026, with pricing under $6,000 (~₹5,00,000).
Final Word: An Icon Reimagined for a New Generation
The Harley‑Davidson X440 is more than just a motorcycle—it’s a testament to the brand’s willingness to evolve. It offers true Harley DNA—sound, style, and soul—in a compact, accessible package. With its Victory mid-range power, premium technology (on higher trims), and competitive price, it’s likely to attract new riders and carve its space amid established classics. Whether you ride daily through urban lanes or head out on weekend cruises, the X440 delivers a ride that feels familiar yet refreshingly modern—a perfect middle ground for a brand often associated with extremes.